THe Vision
A World Where Everyone has the opportunity to fly.
A World Where Everyone has the opportunity to fly.
The Legacy
What He Built Changed Culture. What He Builds Now Changes Lives.
JUMP (Justice and Upward Mobility Project) was founded by Larry Miller, Chairman of the Jordan Brand Advisory Board at Nike Inc. For three decades, Larry has been one of the most respected leaders in sport, someone who understood something most business executives never do: culture isn't a marketing strategy. It's the foundation.
Under his leadership, Jordan Brand didn't just enter culture, it became culture, setting the standard for authenticity that entire industries now chase.
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Why Jump
We have a huge problem here in America. 80 Million people, or one third of adults, have an arrest record.
That number is expected to climb to 100 Million by 2030.
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How we work
Shifting how America sees 80 million people requires culture to move, Businesses to act, policy to evolve, and communities to invest, together.
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